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Online Marketing Manager:

We think marketing to businesses has changed forever - moved away from white papers, trade shows, and datasheets; we are using a global freemium product model and a rigorous approach to testing and measurement to build a user-driven marketing and sales engine that can grow very large. We’re looking for the emerging web marketer, equally skilled in the creative and the analytical parts of modern online marketing.

The Online Marketing Manager, our first full-time marketer, will help define every aspect of Asana’s online marketing engine. We are building a high-volume operating model at Asana that straddles the increasingly dynamic and blurred line between consumer and business marketing. You will help define, test, and grow a low-cost, high-leverage marketing engine for both our free and paid products through a deep understanding of viral and paid growth strategies.

Requirements:

• Able to plan, craft, and measure all aspects of a marketing funnel
• Driven to deliver constant improvement of key funnel metrics using “Build-Measure-Learn” style feedback loops
• Compelled to make web properties look beautiful and work flawlessly
• Comfortable directing social marketing efforts on Twitter, Facebook, Quora, and anywhere else productive people gather online
• Adept at choosing, implementing, and getting the most out of a marketing automation stack

Desirable:

• A T-shaped skill set, with a passion for high quality output
• At home with all aspects of the marketing mix, including branding, demand gen, acquisition, conversion, retention, and measurement
• Demonstrated success in a SaaS marketing organization, with a freemium or free-trial product
• Unafraid of basic mark-up, CSS, and other front-end web technologies
• Know which marketing and sales automation tools you would choose again, and which you wouldn't