Who We Are
Asana is an effort to re-imagine how teams get things done. We’re building the modern way to work together, through a web application that connects everyone with what’s going on, their shared priorities, and who owns each part of the effort.
We are engineering, business and thought leaders from companies such as Facebook and Google. We are backed by Benchmark Capital and Andreessen-Horowitz, and an experienced team of advisors.
Why We’re Here
We all do great things together by aligning everyone's energy towards a common goal, breaking the effort into parts, then marching towards the goal together. But too often, the friction of coordination, of communicating the right amount of information, to the right people, at the right time, in the right place, gets in the way. This friction lowers our collective productivity - which worsens with the complexity of projects we undertake.
To take the next step in group productivity, we need a fresh start. We created Asana to help take that step; to improve the productivity of individuals and groups, to increase the potential output of any human effort.
Asana Milestones
- Early 2009: Founders Dustin Moskovitz and Justin Rosenstein begin work on Asana
- November 2009: Asana raises $9M led by Benchmark Capital and Andreessen-Horowitz
- October 2010: Asana begins private beta
- February 2011: Asana launches public beta
- November 2011: Asana open launch
